FIIA is a personalized investment guidance platform built for everyday investors in Kenya who need better portfolio decisions, not just more product access. We sit between expensive traditional advisory services and generic digital investing tools by delivering institutional-grade portfolio guidance through deep financial profiling, investment-readiness assessment, explainable multi-asset recommendations, and a practical roadmap for how to allocate and invest over time. The market opportunity is both large and underpenetrated: our deck estimates a KES 680B formal retail investable market, including KES 150B in under-advised capital in Kenya alone. Despite this, only about 3% of the Kenyan adult population invest in the formal capital markets, even though roughly 40% have enough disposable income to do so. FIIA launches with an advisory-first, high-margin model focused on helping users understand what they should invest in, why, and in what sequence. Over time, the platform is designed Secteurs Fintech Emplacement Nairobi, Kenya Etape Se connecter pour afficher les détails Marchés Se connecter pour afficher les détails Modèle client Se connecter pour afficher les détails Recettes Se connecter pour afficher les détails Contact Se connecter pour afficher les détails Les médias sociaux